What does a PR Savvy campaign look like?

PR Savvy has worked with both ends of the business spectrum; from large, established corporates, to brand new start-ups. We know that whatever a company’s size, it needs a flexible PR agency which can deliver results. We make every project bespoke by cherry-picking from a collection of PR strategies, tools and tactics. Listed below are some of the key components of a typical PR campaign.

Media Outreach

PR Savvy is well-informed about its clients' industry sectors and has a strong sense of what is newsworthy. We generate creative ideas to kick-start our clients' campaigns and build umbrella themes to connect complex programmes. But we also know that PR is a process and are clear about how we will produce results at tactical level. We regularly secure national newspaper, broadcast, lifestyle and trade press coverage, along with online media results.

Events

Planning launch events, securing speaking opportunities, arranging client seminars or attending trade shows can all be time-consuming for in-house teams or small businesses. PR Savvy's experience includes the 3GSM technology trade show, an Eel Catchers Lunch and many start-up launches in between. We aim to create an exciting buzz around any event we organise.

News Insights

Keeping clients up to date PR Savvy analyses the latest news and offers insight into each client's industry.

Research

Credible research and understanding of the wider market has become a mainstay of media life. PR Savvy offers its clients a different perspective for media campaigns with authentic and relevant research that can also be used internally.

Writing

The team at PR Savvy can turn their hands to many different styles of writing; from the traditional press releases to advertorials, in-house reports and more.

Corporate Identity

Whether it's a new product or revamping an established image; PR Savvy can call on its branding experience to create a clear identity.