Ah, how technology loves an acronym, preferably a three-letter abbreviation. Of course, it makes things easier for those in the know. It’s a short-hand which speeds up communication and tips its hat to the reader or listener’s knowledge.
When it works, acronym use recognises a shared understanding and builds a sense of togetherness. But it can leave people out and, when it doesn’t work, outsiders can think they’ve understood, but actually the acronym means something else to them. Does, “We will target this offering at SMEs” mean Small & Medium-sized Enterprises, or Subject Matter Experts? Read More